08
Nov

10th Annual Subtrop Marketing Symposium

Growers, packers, processors, marketers and retailers in South Africa’s subtropical fruit and nut industry will get a front row seat to the exciting new opportunities opening up for this sector at the upcoming Subtrop Marketing Symposium, taking place on 9 November 2016 at the Emnotweni Arena in Mbombela.

Delegates can expect to hear from a high-calibre panel of speakers, including key note speakers Khanyi Dhlomo, CEO of Ndalo Media, on trends in local and international media, and GG Alcock, author and informal market specialist, on successfully accessing South Africa’s informal economies.

Industry authorities will also take to the stage, sharing their invaluable insights on the current state of the local subtropical fruit and nut industries, future marketing activities and initiatives, and growth prospects for local stakeholders.

These experts include Derek Donkin, Subtrop CEO, who will delve into key industry statistics and market access for local producers, and recent access to India for local mango farmers and the USA for litchi growers, and the Southern African Macadamia Growers’ Association’s (SAMAC) Robert Carlton-Shields, who will look at the association’s marketing plans.

All the speakers are specialists in their respective areas. Dhlomo is a renowned media personality, having started her career as an award-winning television news and lifestyle anchor, which was followed by an eight-year stint as editor of the women’s magazine True Love. During this time Dhlomo doubled the publication’s readership and circulation. In 2003, she was named one of the most influential women in South African media by The Media magazine. Today Dhlomo is CEO of Ndalo Media, a company she co-founded in 2007 and that publishes the hugely successful DESTINY and DESTINY MAN magazines.

Alcock has made a name for himself in the area of marketing to South Africa’s township and rural residents following his unique upbringing among rural Zulu people. Fluent in Zulu and conversant in most South African ethnic languages GG is the CEO, creative & strategy guru as well as founder of Minanawe Marketing, an agency specialising in TV, radio and face-to-face marketing concepts for the informal township market. He was among the first people to create marketing plans for the then-inaccessible township and rural audiences in the early 1990s. This highly successful agency has garnered an impressive following of blue-chip client under Alcock’s leadership. Alcock penned his second book, Kasinomics, which sheds light on the inner workings of South Africa’s informal economies.

For more information regarding the event PRESS HERE

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