Premium by Nature: South African Macadamias at Gulfood 2026
SAMAC’s participation at Gulfood 2026 reinforced South Africa’s position as a credible, globally competitive macadamia origin. Representing the industry alongside six South African processing companies, SAMAC delivered a unified presence that strengthened buyer confidence, opened new trade and lobbying pathways, and supported the strategic objective of market diversification beyond current destinations.