South African macadamias made their first-ever TV debut on 5 April 2026, on MasterChef South Africa, a global culinary franchise. The dedicated macadamia episode tackled a key industry challenge: shifting macadamias from a “snack” to a versatile cooking ingredient. Contestants created plant-based café-style dishes, using macadamia nuts and oil in at least three recipes, showcasing their buttery flavour, crunch, and versatility.
On 18 September 2025, The World Macadamia Organisation, in collaboration with SAMAC, proudly hosted the Love Macadamias South Africa campaign. The campaign is a dynamic initiative that aims to inspire South Africans to discover the nutritional value and versatility of our homegrown macadamia nuts, and locally pressed macadamia oil.
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