When South African macadamias are showcased alongside world-renowned agricultural products at a global agribusiness forum, it is recognition of our industry’s place on the international stage.
The Good Life Show Africa was a feast for the senses, gathering South Africa’s most passionate food community to showcase modern, healthy cooking. For the Love Macadamia campaign, the show was proof that macadamias have earned their place in the gourmet kitchen.
April 2026 – Istanbul, Türkiye Macadamias South Africa (SAMAC) proudly sponsored the 2026 Chaîne des…
South African macadamias made their first-ever TV debut on 5 April 2026, on MasterChef South Africa, a global culinary franchise. The dedicated macadamia episode tackled a key industry challenge: shifting macadamias from a “snack” to a versatile cooking ingredient. Contestants created plant-based café-style dishes, using macadamia nuts and oil in at least three recipes, showcasing their buttery flavour, crunch, and versatility.
Macadamias made their mark at the 2025 Food & Home Awards, reaffirming their place as one of South Africa’s most versatile and health-conscious ingredients.
On 18 September 2025, The World Macadamia Organisation, in collaboration with SAMAC, proudly hosted the Love Macadamias South Africa campaign. The campaign is a dynamic initiative that aims to inspire South Africans to discover the nutritional value and versatility of our homegrown macadamia nuts, and locally pressed macadamia oil.
On 21 July 2025, Macadamias South Africa NPC (SAMAC) was honoured to participate in the United Kingdom (UK) Buyers Roundtable hosted by the South African Chamber of Commerce and Industry (SACCI) in Johannesburg. The engagement, facilitated by the United Kingdom Trade Partnerships Programme (UKTP), served as a dynamic platform for strengthening trade relationships between South African agri-exporters and UK buyers.
On 14 May 2025, SAMAC proudly hosted Chairman Ma Zengjun and fellow members from the Chinese Agricultural Wholesalers Association (CAWA). This engagement marked an important step toward deepening economic cooperation between South Africa and China in the macadamia sector.
Macadamias South Africa NPC (SAMAC) was proud to partner with Chaîne des Rôtisseurs, lending support to an initiative that not only uplifts the next generation of chefs but also champions the use of locally sourced ingredients in fine dining.
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