SAMAC joined a high-level agricultural trade mission to Mumbai with 27 Indian Importers, Fruit SA, Citrus Growers Association, Berries ZA, Hortgro, Fruit Produce Exporters Forum and the South African BRICS delegation.
When South African macadamias are showcased alongside world-renowned agricultural products at a global agribusiness forum, it is recognition of our industry’s place on the international stage.
The Good Life Show Africa was a feast for the senses, gathering South Africa’s most passionate food community to showcase modern, healthy cooking. For the Love Macadamia campaign, the show was proof that macadamias have earned their place in the gourmet kitchen.
April 2026 – Istanbul, Türkiye Macadamias South Africa (SAMAC) proudly sponsored the 2026 Chaîne des…
SAMAC attended the International Dried Fruit and Nuts congress to represent the South African macadamia industry, engage with global stakeholders and monitor developments impacting future market access and demand.
South African macadamias made their first-ever TV debut on 5 April 2026, on MasterChef South Africa, a global culinary franchise. The dedicated macadamia episode tackled a key industry challenge: shifting macadamias from a “snack” to a versatile cooking ingredient. Contestants created plant-based café-style dishes, using macadamia nuts and oil in at least three recipes, showcasing their buttery flavour, crunch, and versatility.
SAMAC’s participation at Gulfood 2026 reinforced South Africa’s position as a credible, globally competitive macadamia origin. Representing the industry alongside six South African processing companies, SAMAC delivered a unified presence that strengthened buyer confidence, opened new trade and lobbying pathways, and supported the strategic objective of market diversification beyond current destinations.
Macadamias South Africa (SAMAC) is proud to announce the launch of the latest Transformation Socio-Economic Development project where we are partnering with Friemersheim Primary School in George. The project aims to uplift rural education through technology, literacy, and digital access.
MacDay 2025, hosted by Macadamias South Africa NPC (SAMAC) in partnership with Farmers Agricare and John Deere, brought together 492 delegates from across the value chain for a three-day technical and market-focused event at Zimbali, The Capital, KwaZulu-Natal. Topics included the latest research and global trade strategies that contributed to our shared vision of a thriving, sustainable macadamia sector.
On 29 September SAMAC was invited to participate in the recent Agro-Processing Workshop hosted under the Agriculture and Agro-processing Master Plan (AAMP) framework in Pretoria.
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