SAMAC attended the International Dried Fruit and Nuts congress to represent the South African macadamia industry, engage with global stakeholders and monitor developments impacting future market access and demand.
SAMAC’s participation at Gulfood 2026 reinforced South Africa’s position as a credible, globally competitive macadamia origin. Representing the industry alongside six South African processing companies, SAMAC delivered a unified presence that strengthened buyer confidence, opened new trade and lobbying pathways, and supported the strategic objective of market diversification beyond current destinations.
MacDay 2025, hosted by Macadamias South Africa NPC (SAMAC) in partnership with Farmers Agricare and John Deere, brought together 492 delegates from across the value chain for a three-day technical and market-focused event at Zimbali, The Capital, KwaZulu-Natal. Topics included the latest research and global trade strategies that contributed to our shared vision of a thriving, sustainable macadamia sector.
On 29 September SAMAC was invited to participate in the recent Agro-Processing Workshop hosted under the Agriculture and Agro-processing Master Plan (AAMP) framework in Pretoria.
On 19 September 2025, the Ministers responsible for Food Security and Nutrition from G20 nations gathered in Cape Town, South Africa, for a landmark meeting of the Food Security Task Force Agricultural Working Group and Ministerial. As SAMAC we were honoured to attend this high-level dialogue, representing our growing macadamia industry in a global forum.
The Yunnan Discovery Group recently toured South Africa’s leading macadamia-producing regions, gaining firsthand insight into the country’s world-class production capabilities. This visit that reinforced growing trade relations between South Africa and China.
On 21 July 2025, Macadamias South Africa NPC (SAMAC) was honoured to participate in the United Kingdom (UK) Buyers Roundtable hosted by the South African Chamber of Commerce and Industry (SACCI) in Johannesburg. The engagement, facilitated by the United Kingdom Trade Partnerships Programme (UKTP), served as a dynamic platform for strengthening trade relationships between South African agri-exporters and UK buyers.
As part of the ongoing commitment to advocate for South Africa’s macadamia industry, SAMAC participated in the Department of Agriculture’s 2025 Budget Vote on 9 July 2025.
Macadamias South Africa NPC (SAMAC) engaged in a valuable discussion with the USDA, FAS (Pretoria) to address the 10% tariff introduced in April on our macadamia industry, and the uncertainty surrounding the potential 30% duty looming after the 90-day pause.
On 14 May 2025, SAMAC proudly hosted Chairman Ma Zengjun and fellow members from the Chinese Agricultural Wholesalers Association (CAWA). This engagement marked an important step toward deepening economic cooperation between South Africa and China in the macadamia sector.
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